Primary research:
Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.
Questionnaire
Secondary Research:
Secondary research makes use of information previously researched for other purposes and publicly available.
Further examples of secondary research could be magazine reviews or data of readership.
You have conducted your own audience research (primary and secondary), but you need to analyse them. Why are the effective? Why are these methods used?
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